Peter Rabbit Easter Egg Hunt

The World of Beatrix Potter™ Attraction is preparing to host its immensely popular interactive Peter Rabbit Egg Hunt.  Taking place on Wednesday 1 April, the one-day event promises digital egg hunters a fun day in the beautiful Lake District, searching for one of the 50 highly prized limited-edition  ceramic eggs using an interactive google map to help them.  Ten of the special eggs have fantastic prizes attached including luxury Lake District hotel breaks and family days out at the best Lakeland Attractions.  By taking part in the event, egg hunters are also helping to raise valuable funds for WaterAid, an international charity providing clean water and sanitation to some of the world’s poorest communities.

The egg hunt combines technology and the great outdoors.  Participants use the interactive map to help them, and as each egg is found, its lucky winner tweets, texts or calls the Egg Hunt Head Quarters back at the World of Beatrix Potter Attraction, where the egg location is then taken off the master copy of the digital map.  This then updates every egg-hunter’s map out on location so they can focus on the remaining eggs to find.

This year the 50 handcrafted ceramic eggs, designed and created by local artist Sue Dunne along the theme of The Tale of Mrs Tiggy-winkle, will be placed in top secret locations in the Lake District region, some in woodland areas and others on favourite family walks.  The eggs will be placed in open view in public areas, so no digging or delving is necessary.  Many families take part every year and experienced egg hunters say that the key to success is to keep your eyes open and use the clues to help you.

Everyone who finds an egg gets to keep it as a collector’s item and also claims a new special-edition copy of the Tale of Peter Rabbit, courtesy of Frederick Warne, publisher of the Beatrix Potter books, plus free family entry to the World of Beatrix Potter Attraction.  Ten lucky eggs also have special prizes attached including overnight stays.   Family prizes also include tickets for Windermere Lake Cruises, Lakes Aquarium, Lakeland Motor Museum, Lakeside & Haverthwaite Railway, Go Ape Tree Top Junior.

The Egg Hunt will be launched live on Wednesday 1 April at 10am on the World of Beatrix Potter website.  Treasure hunters need to sign up online prior to the event and donate £2 to WaterAid before they can view the map and clues on their mobile device and set out on their quest.  No special egg hunting equipment is required for the super fun one-day event – just a mobile device with internet signal, keen eyes and fantastic deciphering skills for the cunning clues!  Once all the eggs have been found (usually by mid-afternoon) the egg hunt is over for another year and the lucky winners can come to the Attraction to collect their prize.

Egg Hunt progress can be followed on twitter: @peterrabbiteggs with hashtag  #PeterRabbitEggs.